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Me and My ISA

23.02.2018 by Jim Ker

ISAs have been available as a long-term savings tool since 1999 and are very popular, with around 21.6 million adults holding one.

There are a range of different ISA products available, such as Cash, Stocks and Shares and Help to Buy ISAs. 2016-17 saw a fall in the number of Cash ISA subscriptions to the tune of around £1.6 million. This indicates that people are moving away from Cash ISAs, possibly due to their low interest rates. With inflation rising, many feel the cash option doesn’t offer a good enough return and they could be losing their buying power. In comparison, subscriptions to Stocks and Shares ISAs rose slightly in the same tax year.

At the end of 2016-17 the market value of Adult ISA holdings in the UK stood at £585 billion. This represents a 10% increase compared to the value at the end of 2015-16. This is driven by an increase in the market value of funds held in stocks and shares, which increased by 20% compared to the year before (source).


Why do people save in an ISA?

Long term Goals
Whichever kind of ISA product you have, the consensus seems to be that people save in an ISA to achieve a long term financial goal. Many save long term in preparation for retirement. You can learn more about our ideas on planning for retirement in our blog post here. Many use their ISAs to contribute to a major financial commitment such as a house deposit or major renovation.

“We’ve been saving into an ISA for 5 years now and the interest we’ve gained from it has meant we have been able to finally sort our new kitchen out. It’s been a long wait, but the effort has really paid off!”
Julie Ker. KU Guest 

Home improvements can be costly so it’s great to be able to pull some cash down from your savings to pay for this rather than hitting the credit card. That dream kitchen might not be too far away after all!

Rising house prices have made saving for a house deposit a financial challenge. For many, a long term saving option has become an important component of their house deposit plans. One of our staff members has found her ISA has come in useful for this.

“Tom and I were able to buy our first home with our ISA’s in 2016 and then we have reopened new ones to continue saving.”
Jade Allan. KU Business Administrator.

Tax-free saving as well as potential high returns, depending on the type of ISA you’re working with, can really assist in pulling together the down payments needed to get those all-important house keys.

Great Saving Opportunities
Many ISAs require a medium to long term commitment to saving which means you need to improve your saving habits over a period to really reap the potential benefits. Most will offer you the flexibility to stop, start and change payments in so you need to be strict with yourself to reach your goal.

“I’m using my money for house renovations, but I like ISAs as your money is not as easy to get to as a bank account, so it makes saving a bit easier.”
Rachel Stockwell. KU Member.

Tax Efficient Saving
Nowadays, with interest rates low and inflation rising, making the most of our tax-free savings allowances is more important than ever, which is why so many people use ISAs to build up their savings. With the 2017/18 government limit for investment into a Cash or Stocks and Shares ISA at £20,000, the amount you can put away each year to make the most of tax-free returns is substantial. Therefore, making the right choice about which ISA to use for your savings can impact significantly on your returns.


Which type of ISA is the one for you?

Each type of ISA comes with its own degree of risk and potential return. In recent years, the returns on a Cash ISA have not been as lucrative as other ISA options, but the fixed rate is seen as a safe bet. Last year, according to, the average return on a cash ISA was less than 1%.

A Stocks and Shares ISA comes with a higher investment risk, but the potential returns are also greater. There are however, different Stocks and Shares ISA products with different levels of risk. Some are lower than you would think and you might be able to find one to suit your needs if you’re new to investing as well as more experienced.

Don’t run before you can walk. Some investment options that offer larger potential returns can involve a high degree of loss, so you need to be careful. Make sure you do plenty of research and learn about your different investment and saving options. Remember that an ISA is best used as a medium to long-term saving solution so while it’s a great option for your major financial goals, it’s often not worth using it as a short-term savings solution.

Some ISA products will also be more flexible then others when it comes to drawing down some of your savings should you need it. This can be very handy in case you need to get hold of some of your cash for whatever reason. If you’d like to know more about the difference between Cash and Stocks & Shares ISAs, have a read of our ISA comparison blog post here.

Some key questions to consider
It’s important to note a couple of your options when it comes to ISA products such as your flexibility with payments and your withdrawal options. You are also not limited to only one ISA. You could, for example, have some savings in a Cash ISA and some in a Stocks and Shares. As long as you do not exceed the Government’s tax-free allowance, you can have the best of both worlds. Make the most of different offers by transferring your ISA to new service providers as well. The clever saver can take advantage of the different rate options available by transferring their ISA savings when appropriate.

Please Note: You must confirm you have read the key facts, before downloading this document.

Key Facts about our services and costs

1. The Financial Conduct Authority (FCA)

The FCA is the independent watchdog that regulates financial services. This document is designed by the FCA to be given to consumers buying certain financial products. You need to read this important document. It explains the service you are being offered and how you will pay for it.

2. Whose products do we offer?

We offer products from the whole market

We only offer products from a limited number of companies

We only offer our own products

3. Which service will we provide you with?

We will advise and make a recommendation for you after we have assessed your needs.

You will not receive advice or a recommendation from us. We may ask some questions to narrow down the selection of products that we will provide details on. You will then need to make your own choice about how to proceed.

We will provide basic advice on a limited range of stakeholder products and in order to do this we will ask some questions about your income, savings and other circumstances but we will not:

  • conduct a full assessment of your needs;
  • offer advice on whether a non-stakeholder product may be more suitable.

We can only offer products from Kingston Unity Friendly Society. These products will enable you to:

  • protect yourself and your loved ones in the event of death
  • save and invest with the added benefit of protecting yourself and your loved ones in the event of death
  • provide benefit cover in the event of sickness

4. What will you have to pay us for our services?

Normally, if you buy a financial product direct from us, there will be no payments such as commission or fees payable. If there are any commission or fees payable, we will tell you how we get paid and the amount before we carry out any business for you.

5. Who regulates us?

Kingston Unity Friendly Society, 9 Navigation Court, Calder Park, Wakefield, WF2 7BJ is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and .the Prudential Regulation Authority. Kingston Unity Friendly Society’s FCA Registered Number is 110056.

Kingston Unity Friendly Society permitted business is advising and arranging life assurance and pensions business.

You can check this on the FCA’s Register by visiting the FCA’s website or by contacting the FCA on 0845 606 1234.

6. What to do if you have a complaint

If you wish to register a complaint, please contact us:
…in writing Write to Kingston Unity Friendly Society, Complaints Department, 9 Navigation Court, Calder Park, Wakefield, WF2 7BJ. …by phoneTelephone (01924) 240164

If you cannot settle your complaint with us, you may be entitled to refer it to the Financial Ombudsman Service.

7. Are we covered by the Financial Services Compensation Scheme (FSCS)?

We are covered by the FSCS. You may be entitled to compensation from the scheme if we cannot meet our obligations. This depends on the type of business and the circumstances of the claim.

Most types of insurance business are covered for 90% of the claim with no upper limit.